Collection

Collection, originally known as Collection 2000, is a staple British cosmetics brand that has been a fixture on the high street for decades. Founded in 1987 in the United Kingdom, the brand carved out a significant niche by offering affordable, trend-led makeup and fragrances targeted at a younger demographic.

Over the years, Collection has maintained its reputation for accessibility and quality, particularly through its presence in major retailers like Boots and Superdrug. While the brand initially focused on the UK market, it has expanded its footprint internationally. Today, the brand is owned by the LF Beauty group (a subsidiary of the Li & Fung conglomerate), which manages its global distribution and manufacturing logistics. Production primarily takes place in the United Kingdom to maintain quality standards, though global supply chain needs may utilize facilities in other regions.