No17 Therapy / No. 17

No17 Therapy, often stylized as No. 17, is a Danish skincare and lifestyle brand that focuses on clean beauty, aromatherapy, and organic ingredients. The brand was founded in the high-end coastal town of Tisvildeleje, Denmark, and has gained a reputation for its apothecary-style packaging and commitment to sustainable production.

The products are crafted with a focus on artisanal quality, prioritizing cold-pressed oils and natural extracts. As a niche luxury brand from Scandinavia, it emphasizes the 'hygge' lifestyle through scent and skin therapy. The manufacturing process is centralized in Denmark to ensure strict adherence to EU organic standards and to maintain the integrity of their small-batch formulations.

Ownership of the brand remains independent and local to its Danish roots. The brand is managed by its original founders, who oversee the distribution of the line through upscale boutiques, department stores, and high-end spas across Europe and internationally.