Helan products

Helan (Hierba Luna) is an Italian cosmetic house specialized in the formulation and production of natural cosmetics, founded in Genoa in 1976 by Elisa Bottini Massa. The brand pioneered the natural cosmetic sector in Italy, focusing on plant-based ingredients and environmental sustainability long before it became a mainstream industry standard.

Every stage of production, from research and development to final manufacturing and packaging, takes place in the company's own facilities in Genoa, Italy. This allows for rigorous quality control and ensures the products adhere to strict European safety standards. The company remains a family-owned enterprise, maintaining its original philosophy of combining traditional herbal knowledge with modern scientific technology to create hypoallergenic and effective skin care solutions.