Briogeo Hair Care

Founded in 2013 by Nancy Twine in New York City, Briogeo was born out of a desire to create clean, high-performance haircare that caters to diverse hair textures. The brand name is a fusion of 'Brio' (Italian for vibrant/full of life) and 'Geo' (Latin for earth), reflecting its commitment to natural ingredients. Briogeo quickly gained a reputation for its '6-Free' clean science approach, formulating products without sulfates, silicones, phthalates, parabens, DEA, or artificial dyes.

In early 2022, Briogeo reached a significant milestone when it was acquired by the global beauty leader Wella Company. This acquisition allowed the brand to maintain its sustainability-focused identity while gaining access to a massive global distribution network. Today, while the brand remains deeply rooted in its American heritage, it is part of a portfolio that serves stylists and consumers in over 100 countries. Manufacturing is primarily concentrated in the United States to ensure quality control over its specialized GeoActive formulations.