Savoursmiths Potato Crisps

Savoursmiths is an audaciously luxurious snack brand founded in the United Kingdom, specifically rooted in the agricultural landscape of East Anglia. The brand was established by Co-Founders Mike Russell-Cooke and Colette Russell-Cooke to bridge the gap between traditional snacking and gourmet cuisine. The company prides itself on a 'farm-to-table' approach, utilizing home-grown potatoes harvested from their own family farm.

The manufacturing process takes place entirely in the United Kingdom, where the potatoes are hand-picked and hand-cooked in small batches with their skins left on to preserve nutrients. The brand has gained international recognition for its eccentric and sophisticated flavor pairings, such as Truffle and Rosemary or Wagyu Beef and Honey Mustard, targeting the premium segment of the snack market. Despite its global reach, the production remains localized to maintain quality standards and support British agriculture.

Ownership of the brand remains independent, held by the founding family via Savoursmiths Ltd. The company continues to operate from its headquarters in Cambridgeshire, maintaining its status as a boutique British producer dedicated to natural ingredients and indulgent flavors without the use of MSG or gluten.