Up & Up Simethicone Anti-Gas

Up & Up is the flagship private label brand for healthcare and household goods owned by Target Corporation. The brand was launched in 2009 as a rebranding of Target's generic offerings, aimed at providing high-quality alternatives to national brands at a lower price point.

The Simethicone tablets shown are typical of the health products under this label, which are manufactured through various third-party pharmaceutical partnerships primarily within the United States to meet FDA standards. As a private label, the brand's identity is inextricably linked to Target's retail strategy, focusing on essential household needs ranging from baby care to medicinal supplies. Target Corporation, the ultimate owner, remains a cornerstone of American retail, overseeing the brand's development and distribution through its global supply chain network.