Revolution Re-Loaded Velvet Rose Palette

Revolution Beauty, often referred to as Makeup Revolution, was launched in 2014 in the United Kingdom by Adam Minto and Tom Allsworth with a mission to deliver high-quality, cruelty-free cosmetics at an affordable price point. The brand quickly gained international acclaim for its inclusive product ranges and rapid development cycles that align with global makeup trends.

While the brand is headquartered in London and carries out its creative and strategic operations from the UK, the manufacturing for products like the Re-Loaded Velvet Rose Palette is primarily located in China to maintain the brand's accessible pricing. The brand is committed to ethical standards, as evidenced by its PETA-approved cruelty-free certification.

Ownership of the brand resides with Revolution Beauty Group PLC, which is a public company listed on the London Stock Exchange. The group manages several sub-brands under the Revolution umbrella and maintains a global distribution network, including a dedicated North American subsidiary for operations in the United States.