Netto retail flyer featuring Løgismose and K-Salat products

Netto is a prominent Danish discount supermarket chain that is a core part of the retail landscape in Northern Europe. Originally established in Copenhagen in 1981, it was founded by Salling Group (formerly Dansk Supermarked Group) to provide high-quality groceries at lower prices. The flyer shown highlights several iconic Danish brands like Løgismose, known for its gourmet food philosophy, and K-Salat, a longtime staple in Danish households for spreads and salads.

The Salling Group, which is the ultimate owner of Netto, is uniquely structured as it is 100% owned by the Salling Foundations. This ownership model ensures that a portion of the profits is reinvested into Danish society through donations to culture, sport, and charity. While Netto operates in multiple countries including Germany and Poland, its heart and corporate headquarters remain in Brabrand, Denmark, where it continues to manage its extensive private label and branded inventory.