RAWBITE Apple Cinnamon

RAWBITE is an organic fruit and nut bar brand that focuses on providing healthy, unprocessed snacks. The brand was founded in Denmark in 2009 by Morten Mellentin, Nikolaj Lehmann, and Rolf Nolsøe Bau. The three founders started the company with the mission of creating a snack that was simple, natural, and easy to take anywhere.

The products are manufactured in Denmark, adhering to organic certification standards. RAWBITE bars are distinctive for their short ingredient lists, typically containing only fruits and nuts without added sugar or artificial additives. Since its inception, the brand has expanded significantly across European and international markets.

In terms of ownership, RAWBITE was acquired in 2016 by the German Bahlsen Group, a well-known family-owned business specializing in biscuits and snacks. This partnership allowed RAWBITE to leverage Bahlsen's distribution network while maintaining its core brand values of transparency and organic quality.