TradeMutt Workwear Shirt

The TradeMutt Story

TradeMutt is a unique Australian social impact brand founded in 2018 by Dan Allen and Ed Ross, two 'tradies' who lost a close friend to suicide. The brand was established to create vibrant, conversation-starting workwear that helps break the stigma surrounding mental health in blue-collar industries. Each shirt features a distinctive "YNWA" (You'll Never Walk Alone) tag, serving as a reminder to reach out and speak up.

Impact and Manufacturing

TradeMutt operates as a purpose-led business model where 50% of its profits are donated to TIACS (This Is A Conversation Starter), a free professional mental health support service. While the brand is proudly designed and headquartered in Brisbane, Australia, the manufacturing of their high-quality cotton work shirts is conducted through ethical partner factories in international locations, typical of modern high-volume textile production.

Ownership and Vision

The brand remains independently owned by its original founders. By 2026, TradeMutt continues to expand its reach from traditional high-vis workwear into casual apparel, scrubs, and accessories, maintaining its commitment to funding mental health support hours and fostering a culture of vulnerability and connection across global workforces.