Fior Fiore Coop Yogurt Greco Bianco

Fior Fiore is the premium private label brand owned by Coop Italia, one of Italy's largest retail cooperatives. This specific product is a plain white Greek yogurt (Yogurt Greco Bianco) with 0% fat, marketed under the 'Fior Fiore' line which focuses on high-quality and traditional gastronomic specialties.

While the brand is Italian and the distribution is managed by Coop, the yogurt is explicitly manufactured in Greece to maintain authenticity, as indicated by the 'Prodotto in Grecia' label on the packaging. The ultimate ownership lies with the various regional cooperatives that form Coop Italia, ensuring that the brand remains a cornerstone of the Italian consumer retail market while sourcing traditional products from their original geographic locations.