Be-Total Classico

Be-Total is a renowned Italian brand of vitamin B complex supplements, originally launched to support energy metabolism and general health. Historically, the brand was a staple of the Italian pharmaceutical company Pfizer Italia, but through a series of corporate restructurings and spin-offs in the healthcare sector, it transitioned to GSK Consumer Healthcare.

Starting in 2022, the brand became part of Haleon, an independent consumer health company formed from the merger of GlaxoSmithKline and Pfizer's consumer health divisions. The product is primarily manufactured in Italy to serve the local and European markets. Haleon continues to manage Be-Total as a flagship brand in its nutritional supplement portfolio, focusing on 'family formats' and various flavors like the milk-flavored liquid version shown.