On Cloudnova 2 sneakers

On (commonly known as On Running) is a Swiss performance athletic shoe and sportswear company headquartered in Zurich. Founded in 2010 by Olivier Bernhard, David Allemann, and Caspar Coppetti, the brand quickly gained international acclaim for its patented 'CloudTec' cushioning system, designed to provide soft landings and explosive take-offs.

While the technology and design are engineered in the Swiss Alps, On follows an asset-light production model common in the footwear industry. The vast majority of its core footwear production is concentrated in Vietnam, with additional manufacturing partners located in Indonesia and China. The company went public on the New York Stock Exchange in 2021 and remains an independent, publicly traded entity under the name On Holding AG.