Assi Tofu

Assi is a prominent brand specialized in traditional Korean and Asian food products. While the brand is deeply rooted in Korean culinary heritage and flavors, many of its staple products, such as its tofu line, are manufactured in the United States to ensure freshness and compliance with non-GMO standards. The brand positions itself as a provider of high-quality, authentic ingredients representing the 'finest in Asian tastes.'

The brand is a signature label under Rhee Bros., Inc., a major food distributor that played a pivotal role in introducing Korean groceries to the Western market. By producing locally in the U.S. using domestically grown soybeans, Assi balances authentic cultural techniques with modern food safety and ethical sourcing practices like the Non-GMO Project verification. Ownership remains concentrated within the Rhee family holdings, maintaining its status as a cornerstone of the Korean-American food industry.