Woolite Darks Laundry Detergent

Woolite is a premier brand in the laundry care market, specifically engineered for delicate fabrics and dark clothing to prevent fading, shrinking, and stretching. The product shown, Woolite Darks (Darks Foncés in French for the Canadian market), is part of a legacy that began in the mid-20th century. Originally developed to provide a safer alternative to harsh soaps for wool garments, the brand has expanded its specialized care across various fabric types.

Today, Woolite is owned by the British multinational consumer goods giant Reckitt (formerly Reckitt Benckiser). While the brand has global distribution, products sold in the North American market, including Canada and the United States, are predominantly manufactured at Reckitt facilities within the United States. The packaging features bilingual labeling consistent with Canadian consumer regulations, ensuring clarity for both English and French-speaking consumers.

The ultimate owner, Reckitt, is headquartered in Slough, United Kingdom. It manages the brand through various international subsidiaries. In the Canadian context, the product is distributed by Reckitt Benckiser (Canada) Inc., continuing the brand's mission of preserving the longevity and appearance of high-quality textiles.