Made O'Meter
Discover where a brand or product originates
Daewoo is a historic South Korean brand that was originally part of the Daewoo Group, founded by Kim Woo-choong in 1967. After the conglomerate's collapse during the late 1990s Asian financial crisis, the brand division for electronics underwent several ownership changes.
Today, the 'Daewoo' brand name for consumer electronics is licensed globally to different regional manufacturers. In Europe and many other markets, the manufacturing and brand rights for Daewoo televisions are managed by companies like Vestel (Turkey) or various Chinese original design manufacturers (ODMs). This setup allows the household name to survive through localized production and distribution strategies while maintenance is handled by regional subsidiaries.
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