Milka Alpine Milk Chocolate Rabbit

Milka is one of the most recognized chocolate brands in Europe, famous for its distinct lilac-colored packaging and the Alpine milk used in its recipes. The brand was originally established in Switzerland in 1901 by Philippe Suchard through his chocolate company, Suchard. Over the decades, the brand became a staple of Central European snack culture and entered various international markets.

Today, Milka is no longer a Swiss-owned entity but is part of the global snacks giant Mondelēz International. While the brand emphasizes its Alpine heritage, its manufacturing processes are widespread. Production primarily takes place in Lörrach, Germany, which is the brand's largest factory, but it also has production facilities in Austria, Poland, and other European nations. The brand continues to focus on seasonal items like the chocolate rabbit shown in the image, often featuring the iconic 'Lila' cow or Alpine scenery.