Tsarskoye Zoloto jewelry

Tsarskoye Zoloto (Zarskoje Soloto), which translates to 'Tsar's Gold', is a prominent Belarusian jewelry retail chain. Established in Belarus, the brand focuses on offering a wide variety of gold, silver, and precious stone jewelry. It has grown to become one of the largest jewelry networks in the country, operating dozens of stores across various Belarusian cities.

The products are primarily manufactured in Belarus through local partnerships and jewelry factories, though high-end components like specific gemstones may be imported. The brand is owned by the Belarusian company OOO 'Semeiniy Kapital' (Family Capital), which manages the extensive retail network and brand identity within the region. The brand positions itself as a luxury yet accessible provider of heritage-inspired and modern jewelry designs.