SAXX Underwear

SAXX is a premium men's underwear brand that revolutionized the industry with its patented BallPark Pouch™ technology, designed to reduce skin-on-skin friction. The brand's journey began in 2006 when founder Trent Kitsch, during an Alaskan fishing expedition, conceived the idea of creating performance-oriented underwear that provides better structural support for men.

While the brand maintains deep roots in Canadian design and innovation, its manufacturing processes are distributed globally. Like many high-performance apparel brands, SAXX utilizes specialized textile facilities across Asia, primarily in countries like China and Vietnam, to produce its moisture-wicking and light-compression mesh fabrics.

Today, SAXX has evolved from a niche startup into a globally recognized athletic and lifestyle brand. It continues to be headquartered in Vancouver, British Columbia, operating as a significant player in the men's premium apparel market while being backed by private equity investment to fuel its international expansion and product diversification.