Made O'Meter
Discover where a brand or product originates
Principe is an iconic biscuit brand with a rich history rooted in European confectionery. Originally created by the LU (Lefèvre-Utile) company in France, the brand became a staple in households across Spain and Belgium. The 'Estrellas' variety featured in the image is a popular star-shaped biscuit filled with milk chocolate, often associated with childhood snacks in Mediterranean markets.
Today, the brand is part of the extensive portfolio of Mondelez International. While LU remains its historical parent, Mondelez manages its global distribution and production. For the Spanish market, these biscuits are primarily manufactured in local facilities, such as the Viana plant in Navarra, Spain, which specializes in the production of Principe products, ensuring fresh supply for the Iberian region and nearby markets.
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