Select soft drink

Select is a historic Italian brand best known for its iconic aperitif, Select Aperitivo, which was created in Venice in 1920. While the brand is synonymous with Venetian cocktail culture and the classic Spritz, it also extends into a range of flavored mixers and soft drinks that maintain its heritage of botanical craftsmanship.

Today, the brand is owned by Gruppo Montenegro, a prominent Italian company specializing in spirits and food products. Manufacturing predominantly takes place in Italy to preserve the authentic flavor profiles and quality standards associated with its century-old legacy. The brand serves as a global ambassador for the Venice-style aperitivo experience, blending traditional recipes with modern beverage production.