Druni Selective Perfumery and Cosmetics

Druni is a prominent Spanish retail brand specializing in the distribution of perfumes, cosmetics, makeup, and personal care products. Founded in 1987, the brand has grown from a local family business into one of Spain's leading beauty retailers, operating hundreds of physical stores and a robust e-commerce platform. While Druni functions primarily as a retailer for international premium and mass-market brands, it also offers private label products.

Historically, the brand was built by the Casp family in Carlet, Valencia. In a significant industry shift in 2023, Druni entered a merger agreement with the Portuguese company Sonae (owner of Wells) and the German group Douglas. This strategic partnership created a cosmetic powerhouse in the Iberian Peninsula, with the Druni brand remaining the primary commercial face in Spain. Manufacturing for their own-brand products is concentrated in Europe, specifically Spain, to maintain regional quality standards.