Ruang Khao Sura Khao white spirit

Ruang Khao is a historic and highly popular brand of Thai white spirit, often referred to as 'Sura Khao.' Produced from sugarcane molasses or rice, this clear distilled liquor is a staple in the Thai spirits market, known for its high alcohol content (typically 40 degrees as indicated on the label) and traditional manufacturing roots. The brand's identity is deeply tied to Thai agricultural history, featuring the iconic 'Rice Ear' (Ruang Khao) logo that symbolizes the harvest.

The production of Ruang Khao is centralized in Thailand, where it has been crafted for decades. Originally produced under various regional state-controlled or licensed distilleries, the brand eventually became a core part of the Thai beverage industry's private sector consolidation. Today, it is a flagship product of the Thai Beverages group, maintaining its position as one of the best-selling white spirits in the country due to its affordability and presence in rural and urban markets alike.

Currently, Ruang Khao is owned by Thai Beverage Public Company Limited (ThaiBev), one of Southeast Asia's largest beverage companies. Under the leadership of the Sirivadhanabhakdi family, ThaiBev has expanded the distribution and brand recognition of Ruang Khao, ensuring it remains a dominant force in the domestic spirits category while the parent company manages a global portfolio of beers, spirits, and non-alcoholic drinks.