Harpic Active Fresh

Harpic is a widely recognized brand in the specialized household cleaning sector, specifically known for its toilet bowl cleaners. The brand was originally created in the United Kingdom around 1920 by Harry Pickup, whose name inspired the brand moniker. It quickly became a household staple in Britain before expanding internationally.

Today, Harpic is part of the global consumer goods giant Reckitt (formerly Reckitt Benckiser). The manufacturing of Harpic products occurs in numerous facilities around the world to serve regional markets efficiently. Major production hubs are located in countries such as the United Kingdom, India, and various European nations.

Ownership transitioned through several corporate mergers, starting with Reckitt & Sons acquiring the brand in the 1930s. As of the current era, Reckitt remains the ultimate parent company, managing Harpic's distribution through various local subsidiaries globally, ensuring its presence in over 40 countries as a leader in hygiene and sanitation solutions.