Tails.com Dog Food

Brand Narrative and Origin

Tails.com was founded in 2013 by a small group of experts, including veterinarians and nutritionists, who aimed to disrupt the pet food industry by providing hyper-personalized nutrition. Headquartered in Richmond, London, the brand utilizes a proprietary algorithm to create unique kibble blends tailored to a dog's specific age, breed, weight, and health requirements. This direct-to-consumer approach has made them a leader in the subscription pet food market.

Manufacturing and Sourcing

The product's manufacturing is centered in the United Kingdom, specifically at their state-of-the-art facility in Heathrow. By maintaining local production, Tails.com ensures high-quality control over their bespoke blending process. While the primary assembly and blending occur in the UK, ingredients may be sourced from various high-quality suppliers across Europe to meet specific nutritional profiles.

Ownership and Global Reach

In 2018, the global food giant Nestlé Purina PetCare acquired a majority stake in Tails.com to expand its portfolio into the personalized pet nutrition space. By 2026, the brand remains a key part of Nestlé's global strategy, benefiting from the parent company's extensive research and development resources while maintaining its independent brand identity and digital-first business model.