Napoli Brød Italian-inspired bread

Napoli Brød is a private label brand primarily sold through the Salling Group's retail networks, such as Netto, Føtex, and Bilka in Denmark. Although the branding refers to 'Napoli' and 'Italian inspired,' the product is a staple of the Danish supermarket landscape and is produced to meet local market standards.

The bread is typically manufactured within Denmark or by contract bakeries in Europe specifically for the Salling Group. Ownership rests entirely with Salling Group A/S, the largest retailer in Denmark, which is owned by the Salling Foundations. This ownership structure ensures that a significant portion of the profits is reinvested into Danish society through various philanthropic grants.