Rice Market Jasmin Ris

Rice Market is a private-label brand primarily associated with the European retail giant Lidl. This brand focuses on providing various types of rice staples, such as Jasmine and Basmati, typically sourced from Southeast Asia to cater to European consumers seeking authentic grains.

Ownership of the brand belongs to the Schwarz Group, a massive multinational retail corporation headquartered in Germany. As a private label, the product's manufacturing is typically outsourced to large-scale rice mills in major exporting nations like Thailand, Cambodia, or Vietnam, while the distribution and branding strategy are managed centrally by the Lidl network across its numerous European markets.