Floid After Shave

Floid is a legendary grooming brand with a heritage dating back to 1932. Originally founded in Spain, it became famous for its distinctive aftershaves and barbershop fragrances, establishing itself as a cultural icon in European male grooming. Throughout its history, the brand has been synonymous with professional barbering standards and high-quality formulas.

Following a significant acquisition in 2021, the brand was integrated into the portfolio of the Italian grooming house Ludovico Martelli. This transition saw the manufacturing and brand management shift to Italy, where it is produced alongside other renowned brands like Proraso. Today, Floid continues to offer classic skincare for men, blending its Spanish origins with modern Italian cosmetic craftsmanship and distribution.