Mitsuba savory snacks

Mitsuba is a brand inspired by contemporary Asian street food culture, specializing in flavorful snack mixes such as Wasabi Peanut Mix, Sriracha Rice Crisps, and Thai Chili crackers. The brand focuses on delivering authentic Asian taste profiles to Western markets using high-quality ingredients.

Originally founded in the Netherlands, Mitsuba was developed to meet the growing consumer demand for spicy and adventurous snack alternatives. Today, it operates as a premium brand within a larger European snack portfolio. While the brand concept and product development are rooted in the Netherlands, the manufacturing of its various rice crackers and nut mixes takes place in multiple locations, including carefully selected production facilities in Asia and Europe to maintain authenticity and scale. The brand is currently owned by the Intersnack Group, a major European snack food company headquartered in Germany, which manages a wide variety of local and international snack brands.