R2B Bicycle Saddle

R2B (Ready 2 Benefit) is a Dutch brand specializing in various consumer lifestyle and electronic accessories. The brand's bicycle saddles are designed to provide ergonomic support and comfort for various types of cyclists, ranging from urban commuters on electric bikes to competitive road cyclists.

While the brand is rooted in the Netherlands through its design and marketing operations, the actual manufacturing of these components typically takes place in China. The brand is managed by R2B Store, a Dutch retail company that focuses on affordable, quality consumer goods. This allows them to maintain competitive pricing while catering specifically to the heavy cycling culture prevalent in Western Europe.