Crescent

Crescent is a globally recognized brand, primarily famous for its crescent-shaped rolls and bakery products. Originally established in the United States, the brand has become synonymous with refrigerated dough and ready-to-bake products that simplify home cooking. The brand is deeply rooted in the American culinary landscape of the mid-20th century.

Manufacturing of Crescent products occurs in various facilities worldwide to serve local markets efficiently. In North America, production is largely centralized in the United States, while international versions are produced in regional facilities to maintain freshness. This decentralized manufacturing strategy allows the brand to remain a staple in households across different continents.

Today, the brand is owned by General Mills, a multinational food giant headquartered in the United States. General Mills has expanded the product line significantly, incorporating various flavors and formats while maintaining the core identity of the original crescent roll. Through its extensive distribution network and subsidiary companies, General Mills ensures that Crescent remains a leader in the refrigerated dough category globally.