Fairy Platinum Dishwasher Capsules

Fairy is an iconic household cleaning brand that first rose to prominence in the United Kingdom during the late 19th century. Originally introduced as a soap bar by Thomas Hedley & Co., it evolved into one of the most recognizable names in liquid dish soap and dishwasher detergents. Its association with high cleaning performance and the 'Fairy' character has secured its place as a market leader in Europe and beyond.

While the brand originated in Newcastle upon Tyne, it was acquired by the American multinational corporation Procter & Gamble in the early 20th century. Today, Fairy Platinum capsules are manufactured in various locations across Europe and globally to meet regional demand, with major production facilities located in Belgium. The brand remains a core asset of P&G’s Fabric & Home Care division, focusing on technological innovations like multi-chamber capsules and advanced grease-stripping formulas.