JOMA sports apparel

Joma is a prominent Spanish sports brand founded in 1965 by Fructuoso López. Originally starting with only eight employees, the company initially focused on footwear before expanding into a diverse range of sports apparel and professional equipment. The brand gained international fame by being a pioneer in the 'color in footwear' movement during the 1990s, notably through marketing campaigns with professional athletes.

Today, Joma is a global powerhouse in the sporting goods industry, particularly recognized for its presence in football, tennis, and athletics. While its headquarters, design center, and main logistics hub remain in Portillo de Toledo, Spain, its manufacturing takes place across a global network including facilities in Asia and Europe to satisfy international demand. The brand remains under the private ownership of its founding family, maintaining its heritage as an independent Spanish company while competing with the world's largest athletic conglomerates.