Sorbent 3 Ply Soft & Strong Toilet Tissue

Sorbent is an iconic Australian brand of toilet tissue that was established in 1952. Known for its 'Soft & Strong' slogan and the use of the iconic sulfur-crested cockatoo in its marketing, the brand has been a household staple in Australian homes for over 70 years.

The manufacturing of Sorbent products is primarily based in Australia, utilizing both imported and local materials. The brand underwent a significant ownership change in 2019 when it was acquired from the major international company Essity. Today, it operates under the ownership of Solarise Africa (Solaris Paper), while maintaining its heritage as an Australian-founded brand.

Sorbent is managed by the Sorbent Paper Company, which focuses on sustainability and providing hypoallergenic, pH-neutral hygiene products. The brand continues to be a market leader in the Australian and New Zealand tissue markets, representing a blend of local heritage and modern corporate production standards.