Made O'Meter
Discover where a brand or product originates
Kelme is a historic Spanish sportswear brand that gained global recognition as a premier outfitter for high-profile football teams and Olympic athletes. Founded in the 1960s, the brand became legendary in the 1990s as the official kit provider for Real Madrid. Its signature paw-print logo and 'K' branding are synonymous with performance-driven footwear and apparel.
While the brand maintains its historical and creative roots in Spain, its ownership and manufacturing landscape transitioned significantly in the 21st century. Today, the brand's global operations and intellectual property are largely spearheaded by Chinese investment, which has revitalized Kelme's presence in the professional sports market. Manufacturing is now concentrated in major textile hubs in Asia to support global distribution across Europe, Asia, and North America.
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