Sanex Mineral Protect deodorant

Sanex is a well-known personal care brand that was originally launched in Spain in 1984 by the company Cruz Verde. The brand established its identity by focusing on skin health and dermatologically tested formulations. In 2011, it was acquired by the American multinational Colgate-Palmolive from Unilever. This acquisition allowed the brand to expand its presence across European markets.

Today, Sanex products like this Mineral Protect roll-on deodorant are manufactured primarily in European facilities, with a major production hub located in Anzio, Italy. The brand remains a leader in the bath and shower category, emphasizing pH-neutral and protective skin care solutions. As of 2026, the ultimate ownership remains with Colgate-Palmolive, ensuring continued global distribution and investment in dermatological research.