Made O'Meter
Discover where a brand or product originates
Sense is a Dutch brand of margarine known for its focus on plant-based and heart-healthy alternatives to butter. The brand was originally established in the Netherlands, specifically marketed for the Benelux region.
Starting as a local initiative to provide nutritional spreads, the brand is currently managed by Upfield, the global leader in plant-based spreads. Upfield was formed after Unilever divested its spreads division in 2018. While manufacturing typically occurs in dedicated plants in Northern Europe, specifically the Netherlands for the local market, the ultimate ownership lies with the investment firm KKR (Kohlberg Kravis Roberts & Co. Inc.) which owns Upfield. The product shown emphasizes vegan and palm-oil free qualities, reflecting modern consumer trends in the Dutch food market.
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