Made O'Meter
Discover where a brand or product originates
Vittoria Coffee is a quintessential Australian success story, having been established in 1958 by Italian brothers Orazio and Carmelo Cantarella. The brand was founded to bring authentic Italian-style espresso culture to the Australian market. From its humble beginnings in Sydney, it has grown to become the country's most prominent locally roasted coffee brand, deeply integrated into the Australian hospitality and retail sectors.
While the raw coffee beans are sourced from premium growing regions globally, the blending, roasting, and packaging processes primarily take place at the company's state-of-the-art roasting facility in Silverwater, New South Wales. The instant sachet range, including the Mocha variety shown, is designed to offer a café-style experience at home. To this day, the brand remains 100% family-owned and operated by the Cantarella family, maintaining its independence from global food and beverage conglomerates.
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