Moccona Hazelnut Latte

Moccona is a premium coffee brand with deep historical roots dating back to 1753 in the Netherlands, where it originated under the Douwe Egberts company. Known for its iconic cylindrical glass jars, the brand expanded significantly globally and became a household name particularly in Australia and New Zealand. The product shown, a Hazelnut Latte mix designed for both hot and iced preparation, represents the brand's expansion into convenient cafe-style sachets.

While the brand's heritage is Dutch, the manufacturing of its various instant coffee and sachet products occurs in multiple locations across Europe and Southeast Asia to supply global markets. The ownership of Moccona has evolved through several major corporate mergers; it is currently a flagship brand of JDE Peet's, a global coffee and tea powerhouse headquartered in the Netherlands and majority-owned by the German conglomerate JAB Holding Company. In the Australian market, it is managed by the local subsidiary Jacobs Douwe Egberts (JDE) AU.