Arnott's Vita-Weat Original

Arnott's Vita-Weat is a staple crispbread snack brand that originated in Australia. It has a long-standing history as a health-focused alternative to traditional crackers, marketed for its 'Digestive Well-being' and use of 100% wholegrains. The brand is synonymous with the Australian snack aisle and maintains a significant manufacturing presence within the country, primarily sourcing local grains for its production to ensure freshness and quality.

While the brand holds an iconic Australian identity, its ownership has transitioned through major international investment firms. For several decades, it was owned by the US-based Campbell Soup Company. However, in 2019, Arnott's was acquired by Kohlberg Kravis Roberts (KKR), an American global investment firm. Despite this US-based ultimate ownership, the brand continues to operate with a strong focus on its Australian heritage, maintaining its local management and production facilities to serve the Asia-Pacific market.