Lion Self Raising Flour

Lion Flour is a historic Australian brand with roots dating back to 1854. It is widely recognized for its iconic lion logo and association with high-quality baking products in the Australian market. The brand was originally established by James Forbes and eventually became a staple part of Allied Pinnacle's portfolio, a leading flour and bakery supplier in Australia.

The product is primarily manufactured in Australia, utilizing locally sourced wheat to ensure premium quality for home and commercial bakers. It is prominently featured in major Australian supermarkets including Woolworths, Coles, and independent retailers.

Today, the brand is owned by Allied Pinnacle, which is a subsidiary of the Japanese multinational Nisshin Seifun Group. This ownership transition has allowed the brand to leverage global food technology while maintaining its deep Australian heritage and local production facilities across the country.