White Wings Premium All Purpose Plain Flour

White Wings is one of Australia's most enduring heritage brands, with roots dating back to 1898. The brand is synonymous with home baking in the region, known for launching Australia’s first self-raising flour. Its origins are linked to the Gillespie Brothers in New South Wales and businessman Arthur Rickard. Over the decades, the brand became a staple for premium quality flour and baking mixes, often endorsed by culinary institutions like the Australian Women's Weekly Test Kitchen.

The product is manufactured in Australia using 100% Australian-grown wheat. Throughout its history, ownership of the brand has transitioned through several major corporate entities, including companies like Fielders Gillespie and later Goodman Fielder. Since 2019, White Wings has been owned by the Singapore-based agribusiness giant Wilmar International, which acquired Goodman Fielder to expand its global food processing footprint.