White King All-In-One Sink + Drain Sanitiser

White King is an iconic Australian brand that has been a staple in household cleaning for decades. Originally famous for its liquid bleach, the brand has expanded its portfolio to include specialised cleaners like the All-In-One Sink + Drain Sanitiser. This particular product is designed to kill 99.99% of germs, deodorise, and sanitise kitchen, bathroom, and laundry drains while being safe for use on stainless steel surfaces.

The White King brand was originally developed in Australia and remains deeply rooted in the local market. It is currently manufactured in Australia, as evidenced by the 'Australian Made' logo on the packaging. The brand's ownership has transitioned over the years through various corporate acquisitions; it was famously part of the Pental limited portfolio before Pental's consumer products division was acquired by Selleys, a subsidiary of DuluxGroup.

Today, White King is owned by the DuluxGroup, which is itself a subsidiary of Nippon Paint Holdings. This ownership structure makes White King part of one of the largest paint and chemical coating groups globally, while maintaining its identity as a trusted Australian household name with local manufacturing operations.