Made O'Meter
Discover where a brand or product originates
Earth Choice was established in 1981 by the Natures Organics company with a mission to create effective, environmentally responsible cleaning alternatives at an affordable price point. Over the decades, the brand has become a staple in Australian households, known for its plant-based formulations and recyclable packaging. It positions itself as a leader in the green cleaning movement within Australia.
The product shown is manufactured in Australia, specifically at Natures Organics' production facilities in Ferntree Gully, Victoria. The company prides itself on using a combination of renewable energy sources, such as solar power, to run its manufacturing processes. This local production ensures a lower carbon footprint for its primary market and supports the local Australian economy.
Earth Choice remains a key brand under the Natures Organics umbrella, which is a proudly Australian family-owned and operated business. The company continues to maintain its independence from large multinational conglomerates, ensuring its focus remains on its original core values of sustainability and affordability. As of 2026, the brand remains under the ultimate ownership of Natures Organics Pty Ltd, headquartered in Victoria, Australia.
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