Diet Rite Apple Raspberry Cordial

Diet Rite is a long-standing brand in the Australian beverage market, primarily known for its range of no-added-sugar fruit cordials and soft drinks. Originally emerging from the American RC Cola (Royal Crown) stable in the 1950s as one of the first diet soft drinks, the brand trajectory in Australia evolved through various local licensing and ownership arrangements.

In the Australian context, Diet Rite has become a household staple for concentrated fruit drinks that cater to health-conscious consumers. The Apple Raspberry Cordial shown is manufactured in Australia, often utilizing local ingredients to meet the high standards of the domestic market. The brand is characterized by its signature green and red packaging and its focus on being a low-joule alternative to traditional sugary cordials.

Currently, the brand is owned and managed by Asahi Beverages, following the acquisition of the Schweppes Australia business. Asahi Beverages is the regional arm of the Japanese multinational Asahi Group Holdings, which is headquartered in Tokyo. This ownership places the brand within one of the largest beverage portfolios in the Asia-Pacific region, ensuring widespread distribution across Australian supermarkets and retail outlets.