Made O'Meter
Discover where a brand or product originates
Doritos Original Salted is a popular corn chip snack originally invented in the United States and now synonymous with the global snacking giant PepsiCo. Developed in the 1960s at a restaurant in Disneyland, the brand has grown to become one of the most recognizable snack food labels in the world.
In Australia, Doritos are locally manufactured by the Smith's Snackfood Company, which maintains production facilities across the country to supply the domestic market. This specific packaging features a partnership with Formula 1, highlighting the brand's extensive global marketing reach and its positioning as a premier lifestyle snack.
Ownership of the brand resides with PepsiCo, a multinational food, snack, and beverage corporation headquartered in the United States. Through its Frito-Lay division and regional subsidiaries like Smith's in Australia, PepsiCo oversees the production, distribution, and constant flavor innovation that defines the Doritos brand profile.
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