Hype Boys Blue Fade Pyjama Set

Hype, often stylized as JUST HYPE, is a British lifestyle brand that rose to prominence in the early 2010s. The brand was founded in Leicester, United Kingdom, by Liam Green and Bav Samani. It became a global phenomenon characterized by its bold, vibrant prints and high-contrast designs, particularly its 'fade' and floral patterns applied to backpacks and streetwear.

Today, Hype continues to produce a wide range of apparel, including kidswear, loungewear, and accessories. While the designs originate in the UK, the manufacturing is conducted through a global network of partners, primarily in Asia (such as China and Turkey) to meet international demand and maintain competitive pricing. In recent years, the brand has expanded its licensing and distribution through various corporate structures to ensure its presence in global retail markets.