Seventh Generation household products

Founded in 1988 in Burlington, Vermont, Seventh Generation is a pioneering brand in the eco-friendly consumer goods market. The brand was established with the mission to provide household products that are safe for the planet and future generations, focusing on plant-based ingredients and transparent labeling. Its name is derived from the Great Law of the Iroquois, which states that 'in our every deliberation, we must consider the impact of our decisions on the next seven generations.'

Over the decades, the brand became a market leader in the natural cleaning sector, expanding its catalog from dish soaps and laundry detergents to baby products and personal hygiene. In 2016, the brand was acquired by a global conglomerate to help scale its sustainable mission to a broader international audience. While ownership has shifted to a multinational level, the brand continues to maintain high standards for bio-based content and recycled packaging, often utilizing third-party certifications like the USDA BioPreferred Program and B Corp standards to verify its environmental impact.