Elmex Junior 5-12 Years Toothpaste

Elmex is a renowned oral hygiene brand with deep roots in scientific research. Originally developed in 1962 by the Swiss company GABA (Goldene Apotheke Basel), it was the first toothpaste to contain amine fluoride (AmF), a specialized ingredient designed to provide superior protection against dental caries by hardening tooth enamel.

In 2004, the GABA Group was acquired by the American multinational Colgate-Palmolive, which integrated the brand into its global personal care portfolio. Today, Elmex Junior is formulated specifically for children aged 5 to 12 to protect their newly emerging permanent teeth. While the brand maintains its Swiss heritage and scientific image, manufacturing takes place across various locations in Europe and globally to support its international distribution networks.