Proraso Shaving Soap in a Bowl

Proraso is a cornerstone of Italian grooming culture, renowned for its high-quality shaving products. Founded in 1908 by Ludovico Martelli in Florence, the brand gained significant fame in 1948 with the introduction of its Pre-Shave Cream. The brand's products are famously produced using a 'hot soap' process, where the soap is left to mature in small batches for ten days to create a concentrated, professional-grade lather.

Today, Proraso remains a family-driven enterprise, produced and managed by the parent company Ludovico Martelli S.p.A. While the brand has expanded its global footprint to over 60 countries, it maintains its heritage by manufacturing its entire range in Italy. The company prides itself on using natural ingredients and traditional formulations that have been passed down through three generations of the Martelli family, ensuring the brand remains synonymous with the classic Italian barbering experience.